Power Video

Online Video Platform Summit was a Hit

The inaugural Online Video Platform Summit in downtown San Jose this week was, in my opinion, a useful and important gathering. As part of Streaming Media West, the OVPSummit appeared to dominate the floor as nearly 75% of the booths were hosted by OVPs. The show was mostly attended by industry folks with a technology slant as opposed to previous years filled with sales and marketing teams heavily pitching and promoting their services.

The OVPSummit panels were all interesting but out of all of them the Monetization panel with Fliqz's very own Benjamin Wayne stood out as he, Peter Csathy from Sorenson Media, Kevin Nalty of Nalts Consulting, and Teg Grenager, co-founder of Adap.tv debated not only the viability of advertising in online video today but also the true value of online video as a marketing tool. In the video below, the third debate of the panel erupted between Benjamin and Peter regarding the production value of most online video today. Pay particular attention to the midway mark, roughly 1.5 minutes in, when Benjamin likens online publishing to desktop publishing asking if amateur video is sustainable over time. I'm not sure Peter understood the question...

Online Video Platform Summit 2009

We're happy to announce that we'll be speaking at the first annual, Online Video Platform Summit on November 19th at the San Jose McEnery Convention Center (18th & 19th). The summit will take place during Streaming Media West this year as a separate event addressing the platform space directly in an attempt to bring clarity to purchasers of OVP services. We expect to see and meet a wealth of online marketers, CMOs, VPs and Directors of marketing looking to learn more about our exciting space.

Our CEO, Benjamin Wayne will be sitting on the "Redefining Monetization" panel on Thursday the 19th with fellow OV leaders Peter Csathy of Sorenson Media, Teg Grenager of Adap.tv, and Kevin Nalty of willvideoforfood.com:

Redefining Monetization

Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com Peter Csathy, President & CEO, Sorenson Media Teg Grenager, VP of Product and Marketing & Co-Founder, Adap.tv Inc. Kevin Nalty, Blogger, WillVideoForFood.com, and Consultant, Nalts Consulting Benjamin Wayne, CEO, Fliqz Different organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.

If you're in the area and are interested in meeting us and learning more about online video platforms, then please drop by and say hello, it should be a great event.

Backpacker Up and Live in 3 Days

Backpacker came to us late last week and said they needed to choose a platform provider and be live by Tuesday (3 days!). We said, "NO PROBLEMO"! And here you have it, the Backpacker Gear Lab video Torture Test for your viewing enjoyment:

Free Credit Report from Ben Stein

It's not often that you encounter a talking squirrel or see Ben Stein slingin free credit reports but in this humorous video by Fliqz customer, FreeScore.TV you get it all. Cute little mascot and a slick site implementation, click here to see more.

Fliqz Powers Sony Style UGC Contest

Sony Style kicked off their Shoot for the Fifa World Cup user generated content (UGC) contest site today. It's a beautifully laid out site already populated with some exciting action (my favorite below). Way to go Sony, you've got real Style.