Video Ads for Everyone

A sure sign that online video advertising is becoming big business: there’s stock footage available. A company called AdItAll offers a library of video clips that marketers can use in their ads. Marketers can use prepackaged clips for specific industries, or mix and match clips to create their own “original” pieces. Additionally, AdItAll can place the ads through Google’s AdSense network. ClickZ has the rundown.

Sure, it might sound a little cheesy, but online video—and the Internet in general—is all about democratization, giving the little guys a chance to compete with the big boys. So anything that makes online video advertising more accessible to small marketers is a good thing.