Another Ad Network Joins the Fray
A few months ago we told you about AdItAll, which allows companies to create online video ads from a library of prepackaged clips. Today, a new service called Jivox hits the scene, allowing companies to… create online video ads from a library of prepackaged clips. The main difference is while AdItAll uses Google’s AdSense platform for distribution, Jivox distributes the free, user-created ads through its own network based on user preferences for geographic, demographic, and contextual parameters.
Making it easier for the little guy to take advantage online video advertising is a worthy endeavor, one that we aspire to in our own way. But, as NewTeeVee points out, it’s not clear whether Jivox users can distribute their videos over other ad networks. If they can’t, that may defeat the purpose for many would-be advertisers.
Update: Today’s New York Times has a piece about D.I.Y. web video ads, mostly focusing on a company called The Talk Market, which helps companies create QVC-like product demonstration videos. A sub-niche of a niche offering. Oh yes, this is definitely a trend.
AditAll supports valueclick and spotexchange services as well as Google’s AdSense platform.
Posted by:Jack | March 11, 2008 at 05:09 AM