Video Classifieds: Where Are They?

Mike Cassidy at Video Insider wonders why online classifieds—and eBay in particular—haven’t jumped on the video bandwagon. “Much like virtual tours have allowed home buyers to be much more effective when searching for a property on real estate Web sites, the same could potentially be true for consumers of miscellaneous goods and services.”

It’s a good point, especially given the nature of classified ads. Unlike traditional advertising, you don’t have to be a professional videographer to get your point across in a video classified (just as you don’t need to be a professional copywriter to craft a competent classified ad). And we’d like to add that it’s critical that the video uploading tools be as intuitive as possible, and that the player blends in well with the look and feel of the site that’s hosting it. That way, you’ve created value for both the consumer and the listing site.