Break CEO Breaks it Down

Mashable has posted a podcast interview with Break Media CEO Keith Richman, who discusses the state of the online advertising business. Last week, Break Media formed the Online Video Advertising ROI Council, which will “analyze and determine online video advertising effectiveness and better understand the challenges in measuring ROI for the online video medium.” We certainly need someone to do that.

Richman explains the council’s goals in further detail in the interview. It’s a fascinating listen for content providers and distributors as well as marketers.