Beef Up Your SEO

Last week, Kris Drey advised all you marketers to keep your heads up, noting that the tough economy creates a great opportunity for targeting your audience through online video. But you have to make sure your audience finds your video. That's where search engine optimization comes in.

Check out Marketing Sherpa, which offers seven SEO tactics to improve your search rankings, courtesy of Derek Fulford, Weather.com's manager of search marketing.

This is the time to squeeze every dollar out of your marketing efforts. Beefing up your SEO will go a long way toward that goal.