Power Video

Video White Paper: Maximizing Your Marketing Dollars

The good folks at Bizzuka, which provides small and medium-sized businesses with custom Web site design and content management system services, have posted a series of Fliqz-powered videos designed to help you maximize your marketing efforts in a tough economy. Seven marketing experts spend a few minutes discussing nine ways to get the most out of your marketing dollars. Topics include social media, word of mouth, and search engine optimization.

As Bizzuka CEO John Munsell points out in his introduction (included below), the clips amount to a "video white paper" on marketing during a recession.

We like the use of online video as a means of disseminating highly targeted information. It's exciting in a way that a real white paper never could be. And, of course, we're excited that Bizzuka chose Fliqz as its video partner.

The Bangles Reunite with Fliqz

That's right, the Bangles are back on tour and you can watch them streamed through Fliqz on the Bangles web site. Are you feeling it? Manic Monday, Walk Like an Egyptian, Eternal Flame...see below.

And check out the new Coast Guard Channel video portal which launched recently, they've done a very nice job laying out their gallery on the 24/7 Video channel with a clean UI. Also new to the Fliqz video platform in the past few weeks is Yoga Journal. They have a nice multimedia channel displaying informational podcasts, and instruction videos.

No, But I Saw the Book

For those of you who like watching the movie rather than reading the book, here's a way to get the best of both worlds. HarperCollins Publishers today launched a video edition of Jeff Jarvis' What Would Google Do? The video book will sell on Amazon.com's digital download store for $9.99.

Don't worry--Jarvis doesn't read verbatim from the entire book. Instead, he delivers a 23-minute overview of the book's main themes. The video can be viewed on PCs, and versions for the iPod and iPhone are in the works.

According to the Wall Street Journal, HarperCollins could produce up to six more video books this year if the experiment is a success. Let's hope it works. Publishers are under extreme financial pressure, and it's good to see someone taking a leap of faith into this powerful medium.

Even if the $9.99 price tag proves to be too steep for most people, perhaps more publishers will look to online video as a promotional tool or a value-add to their physical books.