Our CEO Benjamin Wayne wrote this piece for MediaPost's Online Video Insider on why online video advertising has failed thus far. Money quote:
"There are many reasons for the failure of
video advertising, but some of the foremost issues include: the dearth
of monetizeable content, the high production costs of video ad
creation, audience rejection of the format, and the resultant poor
performance of video ads compared to other forms of advertising."
Read the rest to gain some valuable insight into the numbers behind the story.
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