We're happy to announce that we'll be speaking at the first annual, Online Video Platform Summit on November 19th at the San Jose McEnery Convention Center (18th & 19th). The summit will take place during Streaming Media West this year as a separate event addressing the platform space directly in an attempt to bring clarity to purchasers of OVP services. We expect to see and meet a wealth of online marketers, CMOs, VPs and Directors of marketing looking to learn more about our exciting space.
Our CEO, Benjamin Wayne will be sitting on the "Redefining Monetization" panel on Thursday the 19th with fellow OV leaders Peter Csathy of Sorenson Media, Teg Grenager of Adap.tv, and Kevin Nalty of willvideoforfood.com:
Peter Csathy, President & CEO, Sorenson Media
Teg Grenager, VP of Product and Marketing & Co-Founder, Adap.tv Inc.
Kevin Nalty, Blogger, WillVideoForFood.com, and Consultant, Nalts Consulting
Benjamin Wayne, CEO, FliqzDifferent organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.
If you're in the area and are interested in meeting us and learning more about online video platforms, then please drop by and say hello, it should be a great event.
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