Power Video

The Value of Video SEO

On November 19, Fliqz CEO Benjamin Wayne sat on a panel at the inaugural Online Video Platform Summit about video monetization. While his fellow panelists discussed how people can make money in online video and how to best monetize your video content, Benjamin sat back and shook his head until midway through the panel when he began to question his panelists on the price and availability of video content production today.

His point was that monetizing video is not the problem today but rather getting quality video content is. He then dove into the whole-value of online video and how it can expose your brand in new, viral ways, how it can improve site stickiness and engagement, and specifically how video SEO is the publisher's new secret weapon. At this point of the panel the crowd was wowed while Benjamin showed examples of how proper video SEO can get you first page and even #1 page rankings in Google.

I'll soon be posting about our new SearchSuccess tools recently released to the public so stay tuned.For now enjoy this video interview with Benjamin by Mark Robertson of ReelSEO.com.

Online Video Platform Summit was a Hit

The inaugural Online Video Platform Summit in downtown San Jose this week was, in my opinion, a useful and important gathering. As part of Streaming Media West, the OVPSummit appeared to dominate the floor as nearly 75% of the booths were hosted by OVPs. The show was mostly attended by industry folks with a technology slant as opposed to previous years filled with sales and marketing teams heavily pitching and promoting their services.

The OVPSummit panels were all interesting but out of all of them the Monetization panel with Fliqz's very own Benjamin Wayne stood out as he, Peter Csathy from Sorenson Media, Kevin Nalty of Nalts Consulting, and Teg Grenager, co-founder of Adap.tv debated not only the viability of advertising in online video today but also the true value of online video as a marketing tool. In the video below, the third debate of the panel erupted between Benjamin and Peter regarding the production value of most online video today. Pay particular attention to the midway mark, roughly 1.5 minutes in, when Benjamin likens online publishing to desktop publishing asking if amateur video is sustainable over time. I'm not sure Peter understood the question...

Online Video Platform Summit 2009

We're happy to announce that we'll be speaking at the first annual, Online Video Platform Summit on November 19th at the San Jose McEnery Convention Center (18th & 19th). The summit will take place during Streaming Media West this year as a separate event addressing the platform space directly in an attempt to bring clarity to purchasers of OVP services. We expect to see and meet a wealth of online marketers, CMOs, VPs and Directors of marketing looking to learn more about our exciting space.

Our CEO, Benjamin Wayne will be sitting on the "Redefining Monetization" panel on Thursday the 19th with fellow OV leaders Peter Csathy of Sorenson Media, Teg Grenager of Adap.tv, and Kevin Nalty of willvideoforfood.com:

Redefining Monetization

Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com Peter Csathy, President & CEO, Sorenson Media Teg Grenager, VP of Product and Marketing & Co-Founder, Adap.tv Inc. Kevin Nalty, Blogger, WillVideoForFood.com, and Consultant, Nalts Consulting Benjamin Wayne, CEO, Fliqz Different organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.

If you're in the area and are interested in meeting us and learning more about online video platforms, then please drop by and say hello, it should be a great event.

Backpacker Up and Live in 3 Days

Backpacker came to us late last week and said they needed to choose a platform provider and be live by Tuesday (3 days!). We said, "NO PROBLEMO"! And here you have it, the Backpacker Gear Lab video Torture Test for your viewing enjoyment:

Fliqz Powers Sony Style UGC Contest

Sony Style kicked off their Shoot for the Fifa World Cup user generated content (UGC) contest site today. It's a beautifully laid out site already populated with some exciting action (my favorite below). Way to go Sony, you've got real Style.

Fliqz Nominated for A Reader's Choice Award

Fliqz has been nominated for a StreamingMedia Magazine Reader's Choice Award for 2009. Please support Fliqz and help take us to victory by CLICKING HERE and voting for us in the "Online Video Platform (Premium)" category. You will have to fill out a short reg form but there's nuthin to it.

Help us out!

Thank you kindly,

Fliqz Team

Online Video Contests

Contests are a hot topic these days, especially at Fliqz. A good percentage of our prospects ask about video contests and how well prepared we are to support them. Our answer is always, completely! We've hosted several contests over the years for all kinds of clients. One recently highlighted by BNET was our 'Take Me Out to the Ballgame' contest by Fliqz customer, MLB.com, sponsored by Baby Ruth. Naturally, the MLB implementation was impeccable and the contest drove hundreds of submissions in just a few weeks. 

Fliqz is well equipped for video contests with configurable, embeddable upload tools, robust viral features, and extensive video approval tools. One of our core competencies is User Generated Content (UGC) and our ability to manage all file types. Have a look and see for yourself, here's the winner of the Take Me Out to the Ballgame contest, Adam Wilbur:

Fliqz Powers Internal Staff Training for Purina Care

It's painfully clear that Fliqz is a big fan of the "pet", as you can see by the number of pet-related video implementations we power like Dogster, Catster, Next Day Pets, YouPet, CatChannel, etc. It's also clear, yet not so obviously, that we power several internal video solutions for many professional businesses including FootSolutions, TMobile, and now Purina Care, a Veterinary Education and Training Site. Purina Care has a very nice implementation which you can view here, complete with a 16:9 video player and slick playlist. 

Nice job Purina!

The Insider's Kitchen - Cookin' with Video

StarChefs.com is the "Magazine for Culinary Insiders", providing a wealth of cooking delights ranging from delicious Carrot Cake recipes to Escargot Ravioli, Parsley Velouté, Pernod Foam. They do a stellar job firing up your salivary glands with a bevvy of talented hosts, well-produced videos, and an elegant layout. Take a sneak peak into where the true craftsmen and women hang out to learn top culinary tips and tricks of the trade.

Professional video production, marketing, and distribution

BizBoxTV is starting a video revolution, and is doing so with a very slick video presentation on their website BizBoxTV.com. They've integrated a Fliqz 16:9 player on the home page with a nice Featured list as well as Channels, Shows, and Networks.

BizBoxTV is in the production game, helping businesses build their brands on the Internet with highly engaging video tools. Give them a shout if you're looking for top notch OV marketing services: bizbox@bizboxtv.com, or 403-999-3973. 

Here's a sample of their work: