We'll be hosting weekly webinars on the subject of how to get your video program started with Fliqz. The program goal is to walk you through your Fliqz account, show you how to use our services, and offer customers the opportunity to ask questions in an effort to get your online video offering up and running smoothly.
Here is a list of our weekly webinars, we've booked them out through September so just click the link of the week that works best for you to register now:
Our own Benjamin Wayne sat down with Karen Coy of Marketing News Radio to discuss the ins and outs of marketing with online video. It's chock full of real-world examples, along with Wayne's expertise.
More than ever, it's time for everyone to focus on what works and what doesn't. What can we say? We're all about bringing you relevant information.
B2B Seminar Series: Benjamin Wayne - When ROI Is Paramount – Online Video is a Marketer’s Dream Part of the B2B Power Exchange Thought Leadership Series
Friday March 13, 2009 11:00 AM - 12:00 PM Pacific
Our CEO, Benjamin Wayne will lead a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI - all on a shoestring budget.
Specifically, he will address: • The potential of online video for marketing, illustrated with real life examples of companies are doing it well, and perhaps not so well • Why YouTube and other proprietary platforms aren’t the answer. • The dos and don’ts of marketing via online video • Why online video advertising is broken and what needs to change for it to work
Be sure to register ASAP as the webinar is this Friday:
The Marketing with Online Video webinar was a huge success thanks to all of the attendees and our co-host, Drew Peloso from Shycast. Many thanks to all of you for participating in our second voyage into the world of webinars. There were a few bumps but we'll continue to hone the process and deliver you engaging and insightful presentations to assist you in launching a successful online video program.
Below you will find an embedded slide show of the presentation complete with additional commentary and SPECIAL OFFERS from Fliqz and Shycast so be sure to sign up or refer your friends for great deals on our solutions. FYI, the presentation is best viewed in full screen so blow 'er up and enjoy.
Just a quick reminder that Fliqz is hosting our second webinar this Wednesday, Jan. 28, at 11 A.M. Pacific Time. The subject: Online Marketing With Video in a Down Economy. In this turbulent economy, it's a great time to explore affordable ways to promote your business.
The event will be hosted by Kris Drey, Fliqz VP of product development; Dayton Keane, Fliqz VP of sales; and Fliqz customer Drew Peloso, CEO of ShyCast, who will demonstrate effective online video marketing campaigns.
We hope you'll join us in what promises to be an informative session on practical strategies and tactics to help you thrive in 2009.
Last week, Kris Drey advised all you marketers to keep your heads up, noting that the tough economy creates a great opportunity for targeting your audience through online video. But you have to make sure your audience finds your video. That's where search engine optimization comes in.
Check out Marketing Sherpa, which offers seven SEO tactics to improve your search rankings, courtesy of Derek Fulford, Weather.com's manager of search marketing.
This is the time to squeeze every dollar out of your marketing efforts. Beefing up your SEO will go a long way toward that goal.
Fliqz customer LetsTalk.com is fortunate to have in their employ, one of the most well respected editors in the cell phone industry today. Editorial Director Joni Blecher, formerly the Cell Phone Diva of CNET, creates user friendly and highly informative How-to videos of mobile products for the LetsTalk blog, Phone Talk. For a creative How-to video sample or if you're looking to equip your home or office with a Wifi network, watch this video of Joni in action.
This is just one intelligent way to improve stickiness and market product utilizing online video.
Thinking about taking the online video plunge but need a little push? Check out this post from Gerry Oginski, who explains how he uses online video to attract clients to his law practice. It's a bit long, not to mention Mac-centric, but the nuts and bolts of it are solid. Specifically, he talks about how video helps create a personal bond with potential clients.
"A video that tells a visitor who you are and welcomes them, has already
gained brownie points.... If you can answer their unasked question
through a video, not only will you have scored all the points, you can
bet that person will call you and not your colleague down the street."
Also, Michael Parsons on London's Times Online has some sound advice for businesses that are wondering how to take their first steps into online video. "Start to figure out which stories on your site, from
product demonstrations to internal messaging, are best told with words, with
pictures, or with moving images, and start to explore producing content for
the audiovisual web."
Fliqz CEO, Benjamin Wayne, does a lot of writing for many different publications on the subject of online video (of course). We're going to begin posting his articles in segments on the Fliqz blog for those of you interested in vertically relevant and niche online video tips, help topics, and how-tos.
We're posting the articles in segments because some of them are rather long. If you're interested in a full-length version of any of these pieces let us know by leaving a comment to the post. We'll also have PDFs on the Web site soon.
The first of this series is Video for Real Estate, here's your first segment:
Real
estate professionals have long understood the power and effectiveness of video
in selling property. Virtual walkthroughs and video tours immerse the buyer in
the experience of the property, and result in shorter sales cycles, higher
conversion rates, and better qualified prospects. Yet despite its
effectiveness, the cost, complexity, and availability of video solutions has
meant that very few properties ever benefit from the power of video.
In an
era when many real estate professionals host their own websites to showcase
properties, and where buyers and sellers alike are highly attuned to the online
consumption of video, cost and technical complexity have been the major hurdles
to the effective use of this emerging medium. And yet, two important
developments – video-enabled digital cameras and plug-and-play video service
providers – are now putting cost-effective video solutions within the reach of
all real estate professionals.
Whereas,
even a year ago, capturing video meant engaging a professional production team
to the tune of thousands or even tens of thousands of dollars, today any
individual with a digital camera can capture highly-effective
professional-looking video footage with a simple digital camera provided they
follow a few simple rules:
1.Shoot with lots of light – video is much more
sensitive to light than still images, and the more light you have when
shooting, the clearer, smoother, and crisper your final video will be. Daylight
is best, but if you have to shoot in artificial light, make sure that work in
conditions that are as brightly lit as possible.
2.Don’t zoom or pan – zooming in or panning
(moving the camera from side to side) tend to be very hard on the eye. If a
horizontal pan is important to your shot, move very slowly and keep the camera
as still as possible.
3.Keep the camera steady – whenever possible, use
a tripod or set the camera on a desk or counter. If you must hold the camera,
lean against a doorway or brace your elbows to keep shake to a minimum.
4.Fill the frame – try to fill the entire frame
with the subject. Online video tends to be shown at sizes that are much smaller
than the average television, so for maximum impact, get as close as possible to
the subject matter.
5.Keep it short – videos with a duration of two
minutes or less tend to have much higher viewership and completion rates and
tend to be more impactful than videos with longer durations.
Come back in a few days for the next segment of Video for Real Estate.
Shameless self-promotion alert: The Fliqz Quikvid toolbar is
now available. The toolbar, the first of its kind, sits in your IE 6+ menu bar,
allowing you to upload videos and receive an instant embed code directly from
the browser. Now, when you’re ready to add video to your site, you don’t have
to click away from the page you’re uploading to. Quikvid remembers your upload
history in case you want to embed videos on multiple sites. And there are no
registration requirements to install the toolbar.
Don’t say we never did anything to help make your life
easier.
